How to Get Clients as an Appraiser: Proven Ways to Grow Your Business

Whether you're just starting out or trying to expand into non-lender work, getting more clients is the key to building a thriving appraisal business. The good news? There are multiple ways to consistently attract new business--without relying solely on AMCs or lender panels.

This blog outlines the top ways to find and keep appraisal clients, with a focus on high-value, non-lending assignments.

1. Specialize in Non-Lender Appraisals

Differentiate yourself by focusing on valuable niches such as:

– Estate & probate appraisals – Divorce valuations – Tax appeal assessments – Pre-listing and FSBO reports – Investment property valuations

These niches often lead to repeat business and professional referrals.

2. Create a Referral Network

Referrals are the lifeblood of a successful appraisal business. Build strong relationships with:

– Attorneys (estate, divorce, bankruptcy) – CPAs and financial advisors – Realtors and brokers – Property managers

Reach out directly, offer value, and stay in touch regularly.

3. Build an Optimized Website

Your website should clearly explain your services and make it easy to contact you. Include:

– Pages for each service type (divorce, estate, etc.) – Online booking or inquiry forms – Testimonials and client reviews – Local keywords to improve Google visibility

4. Claim and Optimize Your Google Business Profile

Many private clients search for appraisers using Google Maps. Your Google Business Profile helps you appear in local search results.

– Fill in all fields with accurate info – Choose specific service categories – Add photos, FAQs, and client reviews – Update regularly with posts and news

5. Attend Local Networking Events

Get face time with your ideal referral partners:

– Bar association meetings – CPA society events – Local BNI groups or real estate meetups

Bring business cards, listen more than you talk, and follow up after.

6. Ask for Reviews (and Use Them in Your Marketing)

Happy clients and professionals you've worked with are often happy to leave a review--if you ask.

Use these reviews:

– On your website – In email signatures – On your Google and Facebook listings – In proposals or printed materials

7. Publish Helpful Content

Write blog posts that answer your clients' most common questions. For example:

– "How to Get an Appraisal for Estate Planning" – "What to Expect During a Divorce Appraisal" – "Appraisals vs. CMAs: What's the Difference?"

Great content helps you show up on Google and builds trust before clients even call.

8. Follow Up with Every Lead

Even if someone doesn't book right away, follow up. Many clients need a few days (or weeks) to get documents or approvals.

– Use a CRM or calendar to remind yourself – Send polite check-in emails – Be helpful, not pushy